Retail Store 2.0: Leverage Tech to Reconfigure Your Store’s Value Proposition

The store footprint is an essential, strategic asset for omnichannel and offline retailers. Omnichannel transaction modes are increasingly becoming the norm, and the omnichannel customer has 30% higher lifetime value than a single-channel customer. The store must therefore evolve and become an asset that works seamlessly and complements its digital counterparts. In-store technologies can help retailers provide a better customer experience, increase efficiency, collect valuable data, and gain a competitive advantage over online-only stores and marketplaces.

Full Article: https://www.linkedin.com/pulse/retail-store-20-leverage-tech-reconfigure-your-stores-value/