The store footprint is an essential, strategic asset for omnichannel and offline retailers. Omnichannel transaction modes are increasingly becoming the norm, and the omnichannel customer has 30% higher lifetime value than a single-channel customer. The store must therefore evolve and become an asset that works seamlessly and complements its digital counterparts. In-store technologies can help retailers provide a better customer experience, increase efficiency, collect valuable data, and gain a competitive advantage over online-only stores and marketplaces.