NRF Innovation Lab: Improving the customer experience with personalization and data
Driven by leaps in generative AI-powered tools like OpenAI’s ChatGPT, 2023 has been an unprecedented year of growth for the artificial intelligence industry — largely because the potential for AI applications is seemingly endless. Any retailer, no matter the size, could benefit from AI — from customer service to business intelligence to gaining more accurate consumer insights.
However, it can be hard to sort through all the noise. Identifying the problem to be solved with AI and deciding how to pick a partner to help can be bottlenecks to growth and efficiencies for retailers. That’s where the NRF Innovation Lab at NRF 2024: Retail’s Big Show comes in. The NRF Innovation Lab showcases new technology from more than 50 companies using the latest applications in artificial intelligence, augmented reality, machine learning, facial recognition, robotics and more.
Read on to learn more about just two of the companies you’ll see in the NRF Innovation Lab that are powered by AI, and get a real-life look into how artificial intelligence is generating impact and excitement among retailers, and improving the experience for consumers across the board.