One of the toughest tasks faced by online retailers is delivering customised shopping experiences to customers. In the realm of ecommerce, AI-driven product suggestions and upselling have become indispensable tools that empower online retailers to boost sales and enhance customer delight. By using customer data effectively, AI algorithms can anticipate customers' preferences and offer tailored recommendations in a way that feels uniquely catered just for them.
Imagine this: you're browsing through your favourite online store, and suddenly, it suggests some items that perfectly match your taste. You've got to admit, it's pretty tempting. Research shows that when retailers recommend products based on what you've previously bought, you're 75% more likely to make a purchase. And guess what? Personalised recommendations have even influenced the shopping decisions of 59% of consumers – according to a study by Accenture.