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L’Oréal TR celebrates pop-ups for Atelier Cologne and Lancôme in Hainan

Updated: Oct 13, 2022

The activation featured an eye-catching 3D video campaign, played on on an LED wall on a panel outside the mall.

Visitors could discover the new eau de parfum by embarking on a ‘mysterious adventure’ at the store.

They were invited to touch the giant guaiac tree at the centre of the space to active the ‘lifelines of the tree’, and interact with the technology by taking control of the ‘compass’ and making their way through the virtual jungle to find the hidden treasure, cutting a path through the trees as they went.

The air was scented with the new EDP, helping to transport visitors to exotic climes.


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