The incorporation of Artificial Intelligence (AI) has revolutionised the operations of businesses, including those in the ecommerce industry. With increasingly advanced AI-driven tools and applications, ecommerce enterprises can now leverage numerous possibilities to improve their customer service, streamline their processes, and boost profits. Nonetheless, utilising AI in ecommerce also poses specific difficulties. In this article, we will examine the different hurdles and advantages that arise for these companies when integrating AI into their activities.